Who Is Your Agent Really Working For?
Posted by Tim Bray on
Changing Markets — Issue 13
Who Is Your Agent Really Working For?
The Quiet Cost of Pay-to-Play Real Estate
A Seaport Advisory perspective on lead-generation portals, misaligned incentives, and what it should actually mean to hire a real estate professional.
There is a business model quietly reshaping how most Americans meet their real estate agent, and almost no consumer understands how it works.
It deserves scrutiny, because the person you trust with the largest financial decision of your life may have been sold to you — literally — before you ever spoke.
The person you trust with one of the largest financial decisions of your life may have been sold to you before you ever spoke.
I want to be direct about my…
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